This phrase from Jevrosima Zogovic‘s presentation at our latest CEE23 SME Banking Conference is so crucial: “Just because you can do it in Excel, does not mean you should”.
40% of the banks in the CEE region still use Excel as their customer relationship tool. And 80% of the rest 60% who implemented CRM, are not satisfied with the implementation.
We all know that superior customer experience is key when customers choose the bank, implementation of advanced CRM is a must.
Watch Jevrosima’s presentation on why and how to implement effective banking CRM: